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louwho
Brand Identity
In my free time, I'm a huge crafter, but I especially love working with yarn. In 2020, I taught myself to knit, which catapulted me into the world of fiber art. Since learning to knit, I've also taught myself crochet, and in total have completed over 60 finished objects. I saw louwho as a way to combine my loves of design and fiber art into a brand that I feel fits me as a person and creator.
I started this process by doing some noodling with text in Illustrator. I chose the name louwho because when I was younger, my parents used to call me Lynsey Lou (and the name has stuck around ever since!). I had a ton of fun experimenting with the type, and ultimately went with a simple design for my primary mark.
Handwritten Mark
Primary Mark
Secondary Mark
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